The Twitter Book

By Tim O’Reilly and Sarah Milstein
O’Reilly Media, Inc., $19.99, 234 pages

Twitter is Silicon Valley’s current web application darling. You’ve likely already heard of the program, even if you have no idea what it is. News media, celebrities, politicians, and corporations all seem to be using the service. But, what is exactly is Twitter, and how can you, too, use it?

Every question you might have about what Twitter is and how to use it has been answered in O’Reilly press’ timely new The Twitter Book, which guides the reader from the sign-up process, through best practices and Twitter resources, to using the web app to successfully grow your brand (personal or corporate) and your wallet. Along the way authors Tim O’Reilly and Sarah Milstein explain the constellation of web sites, programs, and services that have sprung up around Twitter to help users get the measurable most out of it. I’ve been using Twitter now for two years (@dimortuisunt) and I learned several new things from this handy guide. The Twitter Book is a complete and comprehensive guide that can help both the uninitiated and veteran users. Until of course the next big internet thing comes along…

Reviewed by Jonathon Howard