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Category: Viewpoints: Weekly Columns

9.2.10: Scribd Pros & Cons for Scribes and Buyers Alike

9.2.10: Scribd Pros & Cons for Scribes and Buyers Alike

Scribd.com has recently risen in my esteem. After discovering one of my eBooks on their website some weeks ago–copied and placed thereon by a book pirate–the folks at Scribd had the offending PDF taken down before 10 hours had elapsed. Soon after that, my husband and I began posting “sample” chapter PDFs of our various [...]

9.1.10: Finding Your Niche Market: How authors can effectively market their work

9.1.10: Finding Your Niche Market: How authors can effectively market their work

Almost everyone considers themselves to be a writer of some sort. Those who most appreciate the art will define it as a means of connecting to oneself, to others, to reality and to fantasy. This definition excludes no one. The book business, unfortunately, does. Industry experience teaches that every writer is not an author, and [...]

8.31.10: The Blissful Burrito

8.31.10: The Blissful Burrito

When I was in elementary school, I remember getting assigned a project once regarding favorite foods.  We had to select a favorite food, write a paragraph or two on why that food was our favorite, and then create a three-dimensional model of our food, art class-style, out of construction paper.  I declared that my favorite [...]

8.31.10: Clark Russell, Making the world beautiful one client at a time

8.31.10: Clark Russell, Making the world beautiful one client at a time

By Kaye Cloutman, Photography by Martin Delfino Reviewing books, meeting deadlines, doing author interviews and preparing the layout for a monthly publication are probably some of the furthest things from glamour. For two and a half years I have known Heidi (my boss and publisher for the San Francisco | Sacramento Book Review) as the [...]

8.27.10: The Waning Summer

8.27.10: The Waning Summer

In Northern California, the weather proved unusually mild this summer. Normally, we experience over 100-degree heat wave upon heat wave, inducing in me an almost hermit-like existence indoors. Instead, the cooler temperatures allowed for several trips outside, staying longer typing away on the trusty laptop. As the kids scampered about the landscaping with vacation-borne glee, [...]

8.27.10: Kepler’s celebrates the release of Mockingjay, The Final Book of the Hunger Games

8.27.10: Kepler’s celebrates the release of Mockingjay, The Final Book of the Hunger Games

By Kaye Cloutman Scholastic, the global children’s publishing, education, and media company, announced a month ago that it has increased the first printing of Mockingjay, the final book in the nationally bestselling The Hunger Games trilogy, to 1.2 million, from a previously announced 750,000 copies. First published in September 2008, The Hunger Games was an [...]

8.26.10: Book Passage “Cooks with Books” presents Fiesta at Marinitas with Rick Bayless

8.26.10: Book Passage “Cooks with Books” presents Fiesta at Marinitas with Rick Bayless

By Kaye Cloutman, Photography by Martin Delfino  Mexico has had its share of triumphs recently. From the crowned beauties to the wonderful people and food, this country is definitely included in my list of go-to-destination-vacations in the future. There is something truly admirable and humbling about Mexican people that you can almost taste in their [...]

8.25.10:  The Importance of Being Earnest…

8.25.10: The Importance of Being Earnest…

So, as an author, you obviously want to make sure you’re doing everything in your power to support the publication of your book and entice as many people as possible (friends, acquaintances, and – most importantly – strangers) to buy a copy, or two or five.  You’re being pulled in a thousand different directions at [...]

8.24.10: Southern Goodness

8.24.10: Southern Goodness

Pretty much everyone has a soft spot for Southern food.  Whether it’s fried chicken, biscuits and gravy, mac and cheese, or congealed salad (more commonly known as jello salad to many), nearly everybody will confess to liking the good old-fashioned comfort food that can be found in abundance in Southern states. Even I like Southern [...]

8.21.10: Silverado Brewing Company: A conscientious and sustainable brewery that goes way beyond traditional pub grub

8.21.10: Silverado Brewing Company: A conscientious and sustainable brewery that goes way beyond traditional pub grub

By Kaye Cloutman, Photography by AK Sandhu I love my job… There is nothing more enjoyable to me than writing down my experiences and sharing them with the world. I have been all over California like a cheap suit, but mostly frequent the Silicon Valley and Bay Area. Apart from San Francisco and Sacramento Book [...]

8.19.10:  Podio Books on the Rise

8.19.10: Podio Books on the Rise

My husband and I recently embarked on a journey fraught with elocution: turning our various ebooks into Podiobooks, or serialized audiobooks broken down into 30-40 minute ‘episodes.’ Apparently a growing number of daily commuters like their audiobooks in these shorter segments, rather than having to fast-forward through entire books files. Audio books have been slowly [...]

8.19.10: Publicizing Fiction

8.19.10: Publicizing Fiction

Although marketing fiction is not particularly easy or inexpensive, it becomes easier if you treat your story as if it were nonfiction.  Begin by making a list of all the issues and topics in your book. For instance, if there is a murder in your book, the issues and topics might be incarceration, crime scene [...]

8.17.10: Gaining Traction by Joseph Arellano

8.17.10: Gaining Traction by Joseph Arellano

When I first thought about writing book reviews (decades removed from writing music reviews at the college newspaper level), I thought it would be easy to get new releases from publishers.   I had no idea how difficult it would be.   I discovered that publishers – being reasonable business people – want samples of your work [...]

8.16.10: Work that Skirt!

8.16.10: Work that Skirt!

By Kaye Cloutman Empowerment of women has come a long way… From gaining the right to vote and serving in  government to fighting for equality in family concerns and in the workplace, I, together with all my female colleagues and friends are the direct benefactors of the hard work of these historical heroines. Burning bras [...]

8.14.10: Maggie Stiefvater and the Wolves of Mercy Falls visit San Francisco

8.14.10: Maggie Stiefvater and the Wolves of Mercy Falls visit San Francisco

  By Kaye Cloutman  Kepler’s was founded in 1955 by pacifist and conscientious objector to WWII, Roy Kepler.  His original objective was to create a business that was in line with his core ideals, but could also enable him and his wife to raise a family.  Roy’s goal was to have every paperback in print [...]

8.13.10: Antitrust Threat for eBooks?

8.13.10: Antitrust Threat for eBooks?

As Amazon’s slashed eBook pricing period drew to a close, Kindle/Kindle app consumers saw a decided increase in prices; the pricier titles included newly re-introduced Penguin books as well as a handful of other publishers’ titles, and immediately some folks cried “Foul!” Over a dozen articles were re-tweeted to me this past week, featuring mild [...]

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