By Brunner, Robert; Emery, Stewart FT Press, $24.99, 236 pages Would you care if Boardwalk stopped making toilet paper? What if it was Charmin brand or Seventh Generation? You might care then, because Charmin offers a uniquely soft product and Seventh Generation offers an environmentally conscious one. If you could imagine missing a brand of [...]
By Jim Sterne Wiley, $24.95, 240 pages Social media: everyone is talking about it and using it, but how do you tell if it is working for your business? There are so many avenues to your brand and ways to shout out your message that it can seem daunting when trying to figure out what [...]
By Michael Tasner Prentice Hall, $24.99, 224 pages Feel like Web 2.0 caught you and your business by surprise? Then you might want to get ahead of the curve by reading Marketing in the Moment by Michael Tasner. Tasner has created an interactive, tactical book to help explain how your business can make the most [...]
By Michael Fertik, David Thompson AMACOM, $24.95, 264 pages We’ve all been warned not to post scandalous photos of ourselves on our Facebook profiles, but what happens when someone maliciously plants hundreds of scandalous pictures of you that appear in the top results whenever your name is Googled? In this book, we learn about factors [...]
By Duane Forrester McGraw Hill, $24.95, 221 pages Turn Clicks Into Customers is one of those “good idea, but …” books. It’s a good basic book for anyone who is trying to get a handle on how the Internet works for business, but the book needs a little more detail for anyone else. The two [...]
By Sally Helgesen, Julie Johnson Berrett-Koehler Publishers, $17.95, 135 pages Few books on management point out that women have limitations that need to be worked on; The Female Vision doesn’t shy away from these. It shows that men and women bring a lot to the table, and that women need to solve some basic issues [...]
By Rachel Singer Gordon CyberAge, $19.95, 288 pages Accessible from its first page, Point, Click, and Save: Mashup Mom’s Guide to Saving and Making Money Online by Rachel Singer Gordon provides a wealth of information on how someone can use the Internet to start saving money today. Gordon (aka Mashup Mom) admits early on that [...]
By Robert I. Sutton Business Plus, $23.99, 261 pages Are you a boss? Are you a good boss? Do your people think you’re a good boss? Before patting yourself on the back, you need to read Good Boss, Bad Boss. In this book on how to avoid bad boss behavior, Dr. Robert Sutton does a [...]
By Saly A. Glassman FT Press, $19.99, 215 pages Saly Glassman, Senior Vice President at Merrill Lynch, authored this investment strategy manuscript It’s About More Than the Money. Ms. Glassman is more than qualified to write a book on investments, with her 30 plus years of financial services experience and investments of over $2 billion [...]
By Douglas Merrill; James A. Martin Broadway Business, $23.00, 255 pages Have you ever imagined that one is being overwhelmed by information everyday? It is safe to say that we are all drowning in information and the rate of increase is amazing. It has been estimated that since 2002, the Internet has created information to [...]
By Jagmohan Raju, Z. John Zhang Wharton School Publishing, $34.99, 212 pages Smart Pricing, authored by Jagmohan Faju and Z. John Zhang is a book for smart consumers. The authors explain four methods commonly used by managers when pricing services or products, but even after considering pricing strategies, managers toss out prices and hope for [...]
By Adrian C. Ott HarperBusiness, $26.99, 213 pages This timely discussion of business strategies focuses on the key factors of how customers spend their time and attention. Businesses, both large and small can use this information to judge their effectiveness and plan for the future. Author Adrian C. Ott is a veteran of business in [...]
By Dan Senor; Saul Singer Twelve, $26.99, 282 pages This book describes the phenomenon of 21st century Israel: small, diverse, war torn, and surrounded by enemies, Israel produces more startup companies than China, India, the UK, and Japan. And it has more companies on the NASDAQ than all of Europe, Korea, Japan, Singapore, China, and [...]
By Chris Goodall Profile Books, $14.95, 208 pages The economy is changing and business leaders must adhere to climate change. One must allow employees, as an example, to control light in their offices and thereby save money and reduce carbon emissions which will create a more efficient environment. Energy efficiency, whether in the UK or [...]
By John & Doris Naisbitt HarperBusiness, $27.99, 253 pages China’s Megatrends tells the riveting story of the almost surreal turnabout in China’s economy, social norms, and political discourse over the past 30 years. In the 1970s, China’s citizenry was demoralized, patronized, poverty stricken, and poorly educated. In 2010, it is the third largest economy on [...]
By Bill Connors Wiley, $45.00, 265 pages Bill Connors, author of Fundraising With the Raiser’s Edge is an independent consultant and trainer for the sophisticated database “The Raiser’s Edge.” An honors graduate of Yale University, he was involved in the development and design of the database, and has been teaching it for more than 15 [...]
