Online Marketing Inside Out

By Brandon Eley and Shayne Tilley
SitePoint, $29.95, 250 pages

Online Marketing Inside Out is an easy-to-follow guide that teaches the principles of building a profitable online business. Authored by SitePoint’s own Marketing Manager, Shayne Tilley, and Brandon Eley, founder of online shoe retailer, 2BigFeet.com and Interactive Director for Kelsey Advertising and Design, this book combines the insights of two people who are pushing the boundaries of online marketing every day.

In this book you’ll find information on 21st century public relations and media, turning page views into profit, search engine optimization, social media, email marketing, affiliate marketing, and online advertising. The book concludes with a chapter on how to pull it all together in a powerful marketing plan. All in all, Online Marketing Inside Out is an invaluable resource for anyone wanting to market products or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, and contextual advertising.

“If you’ve ever Googled ‘online marketing’ and found the amount of information overwhelming, or been unsure which guru to trust with their ground-breaking, new marketing method, then you’re not alone. We created this book for you; everything you need to know is in one place, step by step, that anyone can follow,” explains co-author Shayne Tilley. “We understand that when you’re a small business or solo entrepreneur, you’re unable to afford hiring a marketing team or PR consultant. With this book, you can do it yourself and start building your online business today.”

Reviewed by Dominique James